No shortcuts. No compromises. Just soul, skill, and staying true to what matters.
In a world chasing speed, scale, and shortcuts, we chose the long way. The right way. The Borracho way.
When we set out to create tequila, we didn’t just want a product—we wanted something that meant something. That felt different. That stood for something. We found that meaning not in a sleek corporate office, but in a quiet distillery tucked away in Jalisco, where time moved slower and the tequila spoke louder.
That’s where the Borracho way was born—and it goes far beyond tequila.
Integrity: What’s in the Bottle Matches What’s on the Label
We don’t use additives. We don’t mask flaws with artificial flavors. We don’t cut corners to save a buck. Every bottle of Borracho Tequila is made with 100% blue Weber agave, slow-roasted, naturally fermented, and bottled without anything fake.
In Everyday Terms: Keep It Borracho-Real. Say what you mean. Mean what you say. Be the same person behind the scenes as you are in the spotlight—and never fake the flavor.
Craftsmanship: If It’s Not Done Right, It’s Not Done
From our hand-harvested agave to our charcoal filtration and open fermentation, every step in our process reflects intention. We’d rather make less, but make it right—every time. Craftsmanship isn’t about perfection. It’s about presence. About giving a damn.
Life Hack: Put Some Borracho in Your Work Ethic. Whether you’re making dinner, building something, or investing in people—do it with care. Do it with pride. Because the little things build the big picture.
No Shortcuts: Good Things Take Time
There’s a reason we’re not mass-produced. Good tequila takes time. We wait for our agave to mature fully. We slow-roast it to bring out real flavor. We filter our Espresso Cristalino for clarity—not to cut corners, but to elevate the experience.
Reminder: Live Life the Borracho Way—Slow & Strong. The best things—relationships, confidence, craft—aren’t instant. Be patient. Go deep. Trust the work. It’ll be worth it when it hits.
The Borracho Way Isn’t Just a Method. It’s a Mindset.
We believe in doing things with soul. In embracing the grind. In knowing that how you do something is just as important as what you’re doing.
So whether you’re pouring a drink, chasing a dream, or standing up for what matters—do it with heart. Do it with guts. Do it the Borracho way.
The Takeaway
This isn’t about tequila. It’s about how you show up. It’s about keeping your word. And knowing that anything worth having is worth making well.
Here’s to doing it the hard way. The real way. The Borracho way.
