Borracho Tequila began with Tom Womack and Troy Froderman, two founders rooted in Phoenix, Arizona, and connected to Rocky Point, Mexico. Their idea was simple: build a spirits brand around hospitality, good company, and a shared appreciation for tequila made in Jalisco.
Tom Womack, Co-Founder and CEO, and Troy Froderman, Co-Founder and COO, created Borracho with a shared love of hospitality. Their connection to bars, restaurants, and the people who bring them to life helped shape the brand from the beginning.
For Tom and Troy, Borracho is personal: a way to share their connection to Arizona and Mexico with the guests, bartenders, and businesses who make the brand their own.
Borracho is a Phoenix-founded brand with products made in Jalisco, Mexico. Arizona is where the brand took shape; Jalisco is where our spirits are made.
Our story starts with Tom and Troy and the hospitality community they know. That connection to people and place continues to guide Borracho today.
Rocky Point is part of the founders’ story and a lasting connection between their lives in Arizona and Mexico. The welcome of a neighborhood bar, time around a table, and conversations with friends helped inspire the kind of brand they wanted to build.
Borracho carries that spirit of hospitality forward: approachable, personal, and rooted in the places and people behind it.
Blanco Artesanal is our 100% blue agave tequila, made in Jalisco, Mexico, and bottled at 40% alcohol by volume in a 750 mL bottle. It is available now through participating retailers, bars, and restaurants.
Explore Blanco and our product lineup, or find Borracho near you.
Bars, restaurants, retailers, and the people behind them are part of Borracho’s story. We welcome conversations with businesses interested in introducing Borracho to their guests and customers.
Ask our team about product information, samples, staff education, and cocktail training. Bring Borracho to your business.
Espresso Cristalino is coming soon, with a separate launch from Blanco Artesanal. Reposado is in development. We will share availability updates as each product is ready.
For now, discover Blanco at participating locations and explore the Borracho merchandise collection online. Our website sells merchandise only; tequila purchases are through retailers.
To make Borracho a familiar name among people who value a personal story, welcoming hospitality, and spirits they enjoy sharing responsibly.
To bring our Phoenix roots and connection to Mexico into everything we share: our spirits, our partnerships, and the Borracho community.
Ready to explore Borracho?
